Terry Yakimchick

Terry Yakimchick has a wealth of experience in marketing and brand strategy. Terry is currently the Vice President of Marketing at A. Farber & Partners Inc., a position they have held since September 2020. Prior to this, Terry worked at Intuit as the Director of Marketing & Analytics from September 2015 to August 2020. Terry led a 20-person team and was responsible for driving customer base growth, market share, revenue, and employee engagement for TurboTax, TurboTax Live, and Mint. Before Intuit, Terry worked as the Director of Marketing & Brand Strategy at TELUS Retail (BLACKS Photography) from April 2010 to August 2015. Terry also served as the Director of Brand Strategy & Advertising at Capital One Canada from June 2008 to November 2009. During their time at Capital One, Terry led a team focused on customer acquisition, retention, and brand development, driving significant growth in brand awareness and purchase consideration. Prior to that, they held various marketing roles at Canadian Tire from March 2000 to June 2008, including Group Manager of Marketing Planning and Manager of Partner Marketing. Terry began their career as a Strategic Planner at Starcom MediaVest Group, where they provided client support and managed multi-million dollar media ad investments for clients such as Kraft, Heinz, Cadbury, Four Seasons Hotels, Fruit of the Loom, and J.M. Terry's extensive experience in marketing, brand strategy, and team leadership make him a valuable asset to any organization.

Terry Yakimchick has a diverse education history spanning several institutions and areas of study. In 1996, Terry obtained a Diploma in Advertising from Centennial College, gaining a solid foundation in the field. Moving forward, in 2007 and 2008, Terry completed a 12-month part-time Executive Leadership Training Program called "The Leadership Path" at Forrest & Company Limited. This program aimed to enhance Terry's leadership and management skills. In 2009, Terry attended the Schulich Executive Education Centre for a 3-day Executive Development Course focused on Developing Emotional Intelligence (EQ). This course aimed to enhance Terry's emotional intelligence skills, which are essential for effective leadership. Lastly, in 2013, Terry participated in the Advanced Management Program at the University of Southern California's Institute for Communication Technology Management (CTM). Although the specific field of study is not mentioned, it can be inferred that the program provided Terry with advanced management and communication technology knowledge and skills.