Matt Southards

Matt Southards serves as the Sr. Director of Marketing Technology at A. O. Smith Corporation, where responsibilities include leading teams for Digital Marketing, Digital Experience, and eCommerce technology capabilities. With a background in digital initiatives for the North American Water Heating division, roles have progressed from Sr. Manager of Digital Marketing & Strategy to Digital Strategist, where focus was on enhancing customer engagement. Prior experience includes serving as Director of Digital Media at Parthenon, managing multiple websites and digital content, and working as an Independent Contractor in digital marketing and eCommerce. Earlier roles feature extensive digital marketing management at Hickory Hardware. Educational credentials include an MBA with concentrations in IT and General Management from the University of Illinois and executive coursework at Northwestern University.