Michael Fine

Chief Marketing and Customer Officer at ASHOC Accelerator Energy at A SHOC Energy

Michael Fine has extensive work experience in the marketing and business strategy field. Michael is currently serving as the Chief Marketing and Customer Officer at ASHOC Accelerator Energy. Prior to this, they worked at BODYARMOR Sports Nutrition, where they held multiple roles including Vice President of Marketing, Vice President of Brand Marketing, and Brand Director.

Before joining BODYARMOR, Michael worked at Nestlé Waters North America, where they held various positions such as Group Manager of Business Strategy, Group Manager of Innovation and Business Development, and Senior Marketing Manager of Innovation and Product Development. In these roles, they were responsible for developing strategies to drive growth, evaluating potential partnerships and acquisitions, and leading cross-functional teams in product development.

Earlier in their career, Michael worked as the Marketing Director at Boathouse Sports, where they launched marketing and sales activities, implemented an e-Commerce platform, and managed the company's marketing plan. Michael also worked at Coca-Cola as the Energy Drink Brand Director for Fuze Beverage, overseeing the marketing and innovation of the energy drink portfolio.

Michael began their career at PepsiCo, where they worked as an Associate Brand Manager for SoBe Beverages and later as a Public Relations Manager. Michael also served as the Deputy Press Secretary for US Senator Paul S. Sarbanes.

Throughout their career, Michael has demonstrated expertise in strategic planning, brand management, new product development, and marketing communications.

Michael Fine earned a High School Diploma from Friends School of Baltimore between 1991 and 1995. Michael then attended Colgate University from 1995 to 1999, where they obtained a Bachelor of Arts degree in Geography.

Links

Previous companies

The Coca-Cola Company logo
PepsiCo logo
BodyArmor logo

Timeline

  • Chief Marketing and Customer Officer at ASHOC Accelerator Energy

    January, 2023 - present