A2A
Michele Arena currently serves as a Campaign Management Generalist at A2A ENERGIA since November 2021, focusing on Marketing, specifically in the Targeting & Contact Strategy area. Responsibilities include managing internal and external databases to create targets for multi-segment and multi-channel commercial campaigns, utilizing various applications such as the company’s CRM and advanced AI software for target optimization. Previous experience includes a brief role as an Administrative Assistant at Alpress S.p.A. Michele Arena holds a Master’s degree in Management and Marketing from Università degli Studi di Brescia and has completed certifications in Google Analytics and Digital Marketing Fundamentals, along with a Bachelor’s degree in Business Administration from the same university.
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A2A
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A2A SpA is an Italy-based company engaged in the electric utility sector. The Company operates through five segments. The Energy segment covers electricity generation through hydroelectric and thermoelectric plants, energy management and sale of electricity and gas. The Heat and Services segment facilitates the management of heating plants, as well as distribution of heat in the cities of Milan, Brescia, Bergamo and other municipalities, production and sale of electricity, and maintenance activities at the cogeneration plants. The Environment segment includes waste disposal, street cleaning and waster recovery, among others. The Networks segment encompasses transmission, distribution of electricity, transportation, distribution of natural gas, and water distribution, among others. The Corporate and other services segment include traffic regulation systems and video surveillance systems, among others. It operates through ACSM-AGAM and Consul System, among others.