Alejandro de la Peña

Alejandro de la Peña has extensive experience in the technology and business development sectors, currently serving as Director General de España at A3Sec since January 2018. In this role, Alejandro leads efforts to secure digital infrastructures against vulnerabilities and ensure regulatory compliance, utilizing Big Data to enhance service intelligence. Prior to A3Sec, Alejandro worked at MOCA Platform from March 2014 to December 2017 as a Partner and Business Development Director, focusing on location-based marketing solutions. Alejandro's career began at IBM, where engagement spanned over 13 years across various roles, including Consultative Selling for Digital Services and Account Management in Financial Services. Alejandro holds an Executive MBA in CRM Strategy from IE Business School and a Bachelor's degree in Physics (electronics) from Universidad Complutense de Madrid.