a4 Advertising
Jim Hoffman is an accomplished media executive with extensive experience in operations and sales management. Currently serving as Vice President of Media Activation at Optimum Media since July 2003, Jim supports a large sales team and oversees operations staff to maximize revenues across multiple advertising networks and digital products. Prior experience includes roles at Cablevision Media Sales as Director of Operations and Director of Sales for Rainbow Interactive, where Jim led the implementation of traffic and scheduling software and developed a digital sales team. Additionally, Jim held various advertising management positions at Newsday, Inc., where responsibilities included managing account executives and driving significant revenue growth. Jim holds a Bachelor of Business Administration in Business Administration and Management from LIU Post.
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a4 Advertising
a4 advertising is an advanced advertising and data company that provides audience-based, multiscreen advertising solutions to local, regional and national businesses and advertising clients. a4 enables advertisers to reach more than 90 million U.S. households on television through cable networks, on-demand and addressable inventory across the U.S., and more than 45 million U.S. households through authenticated, privacy-compliant IP addressability supported by rich data sets and powerful analytics and attribution services in a simple, user-friendly way.