a4 Advertising
Madhavi Mala is a seasoned business development professional with a strong background in selling outsourced technology services across various sectors including financial services, insurance, healthcare, retail, and real estate. Currently serving as Senior Business Development Manager at a4 Advertising since October 2018, Madhavi has demonstrated a proven ability to acquire new clients for both buy-side and sell-side firms. Prior experience includes a role as Business Consultant at Adviters from December 2016 to August 2018, where collaboration with the executive management team focused on assessing and enhancing business processes. Madhavi holds a Master of Business Administration (MBA) degree from ISBR Business School, earned between August 2014 and August 2016.
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a4 Advertising
a4 advertising is an advanced advertising and data company that provides audience-based, multiscreen advertising solutions to local, regional and national businesses and advertising clients. a4 enables advertisers to reach more than 90 million U.S. households on television through cable networks, on-demand and addressable inventory across the U.S., and more than 45 million U.S. households through authenticated, privacy-compliant IP addressability supported by rich data sets and powerful analytics and attribution services in a simple, user-friendly way.