a4 Advertising
Michelle Matlow is a seasoned professional in digital research and analytics, currently serving as Business Insights Manager at a4 Media since September 2015. Prior experience includes roles as Sr. Manager of Corporate Digital Research at Viacom, where strategic insights were provided for various media brands, and as Manager of Digital Analytics at Nickelodeon, focusing on web traffic analysis and executive presentations. Additional experiences include research positions at Channel One News, The WB Television Network, Petry Television, and Katz Media Group, demonstrating a strong foundation in research and analytics across media platforms. Michelle holds a Bachelor of Arts in Communication and Media Studies from the State University of New York Cortland and further education from New York University.
a4 Advertising
a4 advertising is an advanced advertising and data company that provides audience-based, multiscreen advertising solutions to local, regional and national businesses and advertising clients. a4 enables advertisers to reach more than 90 million U.S. households on television through cable networks, on-demand and addressable inventory across the U.S., and more than 45 million U.S. households through authenticated, privacy-compliant IP addressability supported by rich data sets and powerful analytics and attribution services in a simple, user-friendly way.