Marcelo Boarin

Marcelo Boarin is a seasoned professional with extensive experience in customer experience (CX), technology, and operations management. Currently serving as a Consultor de Relacionamento com o Cliente at A5 Solutions, Marcelo is tasked with analyzing and improving client relationships to enhance company performance. As a Sócio Fundador of Sociedade Brasileira de Experiência do Paciente e Cuidado Centrado na Pessoa, and an Independent Consultant, Marcelo has successfully managed various consulting projects focused on strategy, innovation, and digital transformation across multiple sectors, including healthcare and telecommunications. Prior roles include significant leadership positions at Tahto, Contax S.A., and Nextel Telecomunicações, where Marcelo directed teams in developing omnichannel customer experience solutions and leading operational innovations. Marcelo holds an impressive academic background with multiple degrees and specialized training in patient experience and management.