Carol Hilgenberg

Carol Hilgenberg is an experienced product and marketing manager with a focus on member retention, having held leadership roles at the Automobile Club of Southern California since 2005. Notable achievements include consistently increasing member retention through innovative multi-channel marketing campaigns. Prior roles include managing AAA Plus and AAA Premier membership products, overseeing marketing initiatives at Members Credit Union, and executing multimedia campaigns for various organizations including California State University and Western Financial Bank. Additionally, Carol has a strong background in marketing coordination and design, supported by a B.A. in Fine Arts from Dickinson College and a summer study at Richmond American University London in Communication and Media Studies.