Caroline Villareal

Caroline Villareal possesses extensive experience in digital marketing, primarily with the Automobile Club of Southern California, where roles have included Head of Acquisition Marketing and Digital Marketing Manager since August 2015. Key responsibilities include developing and evaluating SEM content promotions, driving website utilization, and coordinating with various internal departments to improve digital marketing performance. Notable achievements include optimizing campaign strategies that significantly increased CTR, conversion rates, and reduced CPA. Earlier positions include Digital Marketing Consultant at DigiSavvy, Paid Search Account Manager at HouseHunt, Inc., and various roles within the American Marketing Association. Caroline holds a Bachelor of Business Administration in Marketing from California State University-Fullerton and an Associate of Arts in Business Administration from Fullerton College.