Erik R. is a seasoned executive with extensive experience in digital marketing and innovation within the automotive and financial sectors. Currently serving as CMO and Vice President of Digital & Strategic Partnerships at AAA Auto Club Enterprises since January 2007, Erik R. has launched digital initiatives that transformed the organization’s approach to technology and strategic partnerships. Erik R. previously held positions such as Managing Director and VP at ClubLabs, where a digital design and innovation lab was established to enhance technology adoption. Earlier roles included Interactive Marketing Manager at Jaguar Cars North America, where a significant website redesign improved customer satisfaction and lead generation, and various functions at Ford Motor Company that focused on system design and future technology analysis. Erik R. holds a BS in Management Science & Information Systems from Penn State University.
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