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Penny Reed

Executive VP Of Membership And Events at AADOM | American Association of Dental Office Management

Penny Reed currently serves as the Executive VP of Membership and Events at the American Association of Dental Office Management since March 2025 and is also a Faculty Lecturer at the Nash Institute for Dental Learning. With extensive experience in the dental industry, Penny has held notable positions such as Chief Growth Officer, Director of Educational Platforms, and Chief Solutions Officer at eAssist Dental Solutions, as well as CEO at PracticeBooster/eAssist Publishing. From 2001 to 2020, Penny was the President of the Dental Coaching Institute, focusing on practice growth and development for dentists. Penny's leadership experience includes serving as President of the Tennessee Chapter of the National Speakers Association and as a Director of Training at Fortune Management. Educational qualifications include certificates in Organizational Leadership and Disruptive Strategy from Harvard Business School Online, and a Bachelor of Business Administration in Management from Harding University.

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