Patricia Lazatin

Patricia Lazatin has a comprehensive work experience in marketing and technology roles. Patricia started their career at ABS-CBN Interactive as a Project Assistant, where they led the development and evaluation of digital campaigns. Patricia then moved on to Summit Media, where they worked as a Publishing Officer and later as an Associate Publisher, focusing on audience growth strategies and implementing digital tactics. Patricia then joined ZALORA Group as a Regional Brand Communications Marketing Manager and Regional Category Manager, where they managed marketing operations and analyzed performance data to inform strategic decisions. At Grab, Patricia held various roles, including Driver Marketing Manager, Payments & Loyalty Marketing Lead, and Marketing Technology and Operations Manager. Here, they optimized marketing budgets, developed campaigns, and implemented marketing technology solutions. Currently, Patricia is working at Aampe as the Head of Customer Success.

Patricia Lazatin attended the University of the Philippines from 2005 to 2009, where they earned a Bachelor of Arts degree in Broadcast Communication. Prior to that, they completed their high school education at the Poveda Learning Center from 2001 to 2005, receiving a High School Diploma. In addition to their formal education, Patricia has obtained several certifications, including the Google Ads - Measurement Certification in November 2019 and the Google Analytics Individual Qualification in March 2017. Patricia also holds various certifications in topics such as customer success management, product management, marketing, and technical writing, obtained from institutions such as LinkedIn and Coursera.