Marcela Ayon-Siervo

Marcela Ayon-Siervo is a seasoned professional with extensive experience in project management, audience engagement, and marketing, primarily within the non-profit and consulting sectors. Currently serving as the Special Projects and Production Manager at AARP since January 2010, Marcela oversees the development of diverse projects for AARP en español while coordinating with various departments to craft targeted promotional campaigns. Prior positions include Audience Engagement Strategist & Programs Manager, where Marcela improved key digital performance indicators, and Executive Web Content Producer, focused on editorial content and user experience. Other notable roles include Program Administrator at ICC International Consulting Organization, Marketing Director at Eventus360, LLC, and Marketing Manager at Hispanic Magazine. Marcela's career began at the InterAmerican Development Bank, where responsibilities included managing logistics for significant trade negotiations. Educational qualifications include an MBA in Marketing from Florida International University and a BS in Management from the University of Mobile.