Pamela Farrell

Pamela Farrell currently serves as the Senior Vice President of Marketing at AARP, where the focus is on enhancing the digital experience and engagement for a membership base of 38 million. Previous roles at AARP included Vice President of Membership, overseeing acquisition and retention efforts through various marketing channels, and Vice President of Strategic Initiatives, concentrating on product development and new business opportunities. Prior to joining AARP, Pamela was the Vice President of Marketing at Direct Holdings Global, Inc., where responsibilities encompassed marketing strategies for a diverse product portfolio. Pamela's early career included a position as Director of Marketing at Time Warner Inc. Pamela holds two Bachelor of Science degrees in Accounting from the University of Richmond - Robins School of Business.