Barathan Sivabalan

Barathan Sivabalan is an accomplished Technical Product Manager and Digital Product Manager with extensive experience in managing mobile and eCommerce platforms across various industries, including music retail and lumber distribution. Since August 2020, Barathan has led mobile engineering teams to transition apps to the React Native platform and developed product roadmaps to enhance consumer engagement and revenue generation. Previous roles include significant contributions to B2B and B2C eCommerce initiatives, resulting in substantial MRR growth and improved customer experiences through data-driven strategies and AI implementations. Barathan's career also includes a solid foundation in eCommerce analytics and process optimization while serving at Tata Consultancy Services. Educational qualifications include an MBA in Marketing and Finance and a Bachelor’s in Electronics and Communications Engineering.