Barbara Ribeiro Maia

Barbara Ribeiro Maia is a seasoned professional with extensive experience in data analytics and leadership across various companies. Currently serving as the Head of Consumer Investigation at AB InBev, Barbara leads global initiatives and mentors underrepresented communities in the workforce through the BOCK Portas Abertas program. Previously, at Zé Delivery, Barbara structured and led the Data Analytics team, fostering collaboration between data and business units. With a solid background in analytics ranging from roles at will bank and Liberty Seguros Brasil to earlier positions at Cred-System and PET Estatística UFSCar, Barbara has consistently contributed to data-driven decision-making and strategic insights. Educational credentials include multiple MBAs in Information Technology, Human Development, and Economics, along with a Bachelor's degree in Statistics.