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Carlos Alarcón

Regional Manager Marketplace Services (middle Americas) at Anheuser-Busch InBev

Carlos Alarcón is an experienced professional with a strong background in eCommerce and marketing strategy, currently serving as the Regional Manager of Marketplace Services at AB InBev since April 2016. In this role, Carlos leads the monetization strategy for B2B eCommerce services across Middle Americas, optimizing product offerings and insights for over 90 partners. Previous positions at AB InBev include managing the Kraft Heinz Partnership in Colombia, Peru, and Ecuador, overseeing eCommerce channels, and leading global brand marketing for renowned products like Corona and Budweiser. Additionally, Carlos has worked as an independent consultant and held various strategic roles in notable marketing agencies. Carlos holds a Master's degree in Digital Business Management from EADA Business School and a degree in Psychology from Pontificia Universidad Javeriana.

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Anheuser-Busch InBev

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Anheuser-Busch InBev is the world’s leading brewer bringing people together for a better world. For centuries, the experience of sharing a beer has brought people and cultures together. Even in this hyper-connected, always-on world, this simple act is as meaningful today as it was generations ago.


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Headquarters

Leuven, Belgium

Employees

10,000+

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