Carlos E Reyes

Carlos E. Reyes is a seasoned professional in data and consumer insights, currently serving as the DTC Data and Insights Manager at AB InBev since November 2021, where responsibilities include delivering consumer insights to support the company's strategic initiatives. Prior to this role, Carlos held positions focused on consumer data and category management at Rappi and Philip Morris International, demonstrating expertise in analytics and performance enhancement in consumer packaged goods (CPGs). With a solid foundation at Nielsen from 2014 to 2019, Carlos developed strategic marketing recommendations for clients, concentrating on areas such as Marketing Mix and Revenue Management Optimization. Educational credentials include a Bachelor of Business Administration from Universidad de Los Andes and further studies in Business Administration at Tulane University.