Juan Carlos Vasconez Castillo

Juan Carlos Vasconez Castillo is an accomplished procurement and sustainability director with extensive experience in strategic planning, marketing, and market insights within the beverage industry. Currently serving at Anheuser-Busch InBev since November 2016, responsibilities include directing cost efficiency strategies and developing new business lines to enhance profitability. Previously, Juan Carlos held significant roles at SABMiller, including strategic planning director and market intelligence manager for Latin America, overseeing insight functions across multiple countries. An academic background includes an MBA in Marketing from the University of Buenos Aires and a degree in Statistical Computing and Market Research from Escuela Superior Politécnica del Litoral. Additionally, experience as a university professor in marketing and finance further demonstrates Juan Carlos' expertise in the field.