Beth Hoffman

Beth Hoffman is a seasoned marketing professional with extensive experience in sales enablement and product marketing. Currently serving as a Sales Enablement Specialist at ABB since June 2024, Beth previously held various roles at LinkedIn, including Global Product GTM Manager and Product Marketing Manager for Enterprise Sales Enablement. With a solid background in marketing, Beth has also worked at Basis Technologies, Spencer Stuart, Yahoo!, and CAS, Inc., where responsibilities included developing marketing collateral, executing digital marketing campaigns, and managing client relationships. Beth holds a Master of Business Administration from the University of Iowa and a Bachelor's degree in Marketing Management from the University of Nebraska at Omaha.