Andrew Roscoe

Brand Director at Abbott Lyon

Andrew Roscoe has a diverse work experience spanning over three decades. Andrew'scurrent role is as a Brand Director at Abbott Lyon, where they lead the brand development strategy. Before this, they were the Director of Your Brand Ideas, a brand consultancy, where they helped businesses rediscover their purpose. Prior to that, Andrew was the Head of Brand and Creative at Moss Bros. Group Ltd, where they were responsible for leading the brand and marketing strategy using audience and market insight.

Andrew worked at The Very Group for a total of ten years in different roles, including the Head of Brand and Head of Customer Relationship Management. While at Very, Andrew introduced annual brand plans, attitudinal audience personas, and category propositions. Andrew also led the development of a new proposition for Very, launched in March 2020, based on new group strategy. Andrew was responsible for creating multi-channel marketing plans that supported business and customer objectives as well as improving marketing effectiveness through unique media deals.

Before joining The Very Group, Andrew worked at Shop Direct Group for almost two decades. Andrew was the Head of Brand, Advertising, Sponsorship, and Celebrity, where they were responsible for modernizing and repositioning the brand through launching Shop Direct's first brand advertising campaign. Andrew also had group responsibility for celebrity partnerships across endorsement and licensing and sourcing sponsorship properties across all Shop Direct brands. Additionally, they were the Head of Customer Relationship Management and Customer Implementation Manager and worked as a Customer Service Development Manager and Productivity Analyst in earlier roles.

Andrew Roscoe attended the University of Central Lancashire, but no information about the degree obtained, field of study, or specific years of attendance is provided.

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