Ekaterina Khoroshilova

Ekaterina Khoroshilova is an accomplished marketing professional with extensive experience in digital transformation and marketing strategy. Currently serving as the Global Marketing Excellence Lead and Head of Digital & Multi-Channel Engagement for EPD Russia-CIS at Abbott since November 2015, Khoroshilova specializes in developing and implementing comprehensive digital strategies, e-commerce campaigns, and multi-channel engagement initiatives. Previous roles include Digital Marketing Director at Beetl, where Khoroshilova oversaw annual performance planning and operational management, and social media positions at dentsu and Media-Storm Communication Group. Khoroshilova holds a Corporate MBA from IEDC - Bled School of Management and an academic background from the Russian Foreign Trade Academy.