Abbott
Jennifer Burnham is an experienced marketing leader with a strong background in digital strategy and content marketing. Currently serving as Group Manager for Global Digital Strategy at Abbott since August 2016, Jennifer defines and leads marketing capabilities, focusing on digital adoption within the Medical Devices industry. Prior to Abbott, Jennifer held positions such as Director of Marketing Communications and Content Marketing at Druva, where a robust content marketing foundation was established, and Director of Social Strategy & Content Marketing at Salesforce, contributing to the company's inbound marketing efforts. Previous roles include Group Manager at Adobe Systems, where a pioneering social media strategy was executed, and Senior Content Producer at Apple, managing content development for key applications. Jennifer holds a B.A. in English Literature from Williams College and an M.A. in East Asian Studies from Stanford University.
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Abbott
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Abbott is a healthcare company that develops products to improve quality of life at all stages. Abbott’s portfolio includes diagnostics, medical devices, nutritionals and branded generic medicines. They have over 110,000 employees globally with customers in over 160 countries worldwide. With 130 years of history, Abbott is an established presence in the healthcare industry. Abbott’s portfolio has products targeted towards several categories, including cardiovascular, diabetes care, diagnostics, neuromodulation, nutrition, and medicines. Some of Abbott’s best known brands include: Similac, a line of infant formulas; EleCare, a nutritionally complete, amino acid-based medical good and infant formula with iron; PediaSure, balanced nutrition for kids on the go; Pedialyte, a formulation to prevent dehydration by restoring lost minerals and nutrients; Ensure, a line of nutrition products supporting active lifestyles; FreeStyle, a glucose monitor to make managing diabetes easier and more convenient; FreeStyle Libre, a handheld reader with a small sensor that continuously monitors glucose levels, eliminating routine finger sticks; and Glucerna, specialized nutrition to help maintain health blood glucose levels and manage diabetes.