Paul Nichols

Paul Nichols possesses extensive experience in market insights and analytics, culminating in a role as Senior Director at Abbott from January 2015 to January 2024, where leadership of seven teams drove insights for the North American Abbott Nutrition portfolio, contributing to $3.7 billion in revenue. Earlier roles included Director of Market Insights, promoting data-driven decision-making, and Senior Manager of Therapeutic Nutrition Market Research, overseeing marketing strategies for a billion-dollar portfolio. Additionally, Paul served as an Adjunct Professor at Capital University, developing the market research curriculum for MBA students. Prior experience at The Scotts Miracle-Gro Company involved managing consumer insights projects, while earlier positions included delivering solutions as a Partner at Fisher Professional Services and providing market analysis as a research intern at Roadway Express. Paul holds an MBA in Marketing Management from The Ohio State University and a BA in Public Relations and Marketing from Mount Mercy University.