Shan Serran

Shan Serran is an experienced digital marketing professional currently serving as the Digital Marketing Manager at Abbott since June 2025, leading digital initiatives in the healthcare division. Previously, Shan held the position of Director of Digital Marketing at Veewz, a digital marketing agency, where a significant demand generation growth was achieved for SaaS clients. Other notable roles include Digital Marketing Manager at Home Health Resource Group, driving strategies that enhanced lead generation and brand visibility, and Senior Global Digital Marketing Manager at Rimini Street, overseeing substantial advertising budgets and increasing campaign ROI. Prior experience also includes influential positions at ABS-CBN Global Ltd., where global campaigns led to a significant revenue boost, and various roles focusing on digital marketing in different organizations. Shan holds a Bachelor of Science degree from California State University-Sacramento and a Master Certificate in Internet Marketing from the University of San Francisco.