Naved Siddiqui

Naved Siddiqui is an accomplished professional in data and analytics, currently serving as the Director of Data and Analytics Products at AbbVie. With a strong background in marketing analytics, Naved has held positions such as Associate Director of Marketing Analytics and Business Insights at AbbVie, and Sr. Partner, Director of Analytics at GroupM, Neo@Ogilvy, and EightBar. Previous roles include Head of Marketing Analytics for Spain and Assistant Vice President of Marketing Analytics at Barclays, as well as key positions at HSBC and Trans Associates Engineering Consultants. Naved's academic credentials include a degree from the Indian Institute of Technology, Roorkee, and a Master's from the University of South Florida.