Samantha Koch

Samantha Koch is a seasoned professional in the hospitality and event management sector, currently serving as the Regional Sales and Event Manager for ABC Carolinas Chapter since February 2025. Previously, Samantha held the position of Venue Sales Coordinator at York Properties and served as Interim Event Manager for Conference and Camp Services at Appalachian State, where responsibilities included managing event logistics and nurturing client relationships. Samantha's earlier roles include Shop Manager at The Penny Path Cafe & Crepe Shop, where customer loyalty and staff training were prioritized, and various positions at Plemmons Student Union, focusing on event coordination and customer service. Samantha earned a Bachelor's degree in Hospitality and Tourism Management and a Bachelor of Science in Business Administration, Management from Appalachian State University.