Tristan Alexander

Tristan Alexander has extensive experience in the fitness and technology sectors, currently serving as Vice President of Product Management at ABC Fitness Solutions since July 2020, overseeing product strategy and execution for GymSales. Prior to this role, Tristan founded and led GymSales Software for seven years, expanding its use to 4,000 locations across 26 countries before its acquisition by ABC Fitness Solutions. Tristan has also held significant positions in franchise ownership, business systems analysis, and IT management at organizations such as Fernwood Women’s Health Clubs and REA Group, developing expertise in strategy, marketing, sales management, and system transformation. Tristan holds a degree from La Trobe University.