Daniel Santiago Amézquita Ortiz

Associate Director at ABCS Insights

Daniel Santiago Amézquita Ortiz has a diverse range of work experience spanning from 2011 to the present. Daniel Santiago started their career at Almacen Caldas as a Sales and Marketing Consultant, where they managed commercial relations, advised customers, and handled inventory management. Daniel Santiago then interned at Unilever in 2020 as a Marketing Intern, analyzing market and internal information to create actionable plans and developing ecommerce strategies for the brands. From 2021 to 2022, Daniel worked at Unilever as a Trade Marketing Analyst/Jefe, overseeing the rollout of innovations, developing visibility strategies, and building ecommerce strategies. In 2022, they joined Robinfood as a Jr Brand Manager, leading the innovation process for new products, creating brand profitability plans, and developing communication strategies. Currently, they hold the position of Senior Client Success Manager at ABCS Insights, where they drive growth and revenue by providing exceptional client service and managing relationships with key clients.

Daniel Santiago Amézquita Ortiz completed their education as follows:

From 2015 to 2021, they attended Pontificia Universidad Javeriana, where they obtained a degree in Ingeniería, specializing in Ingeniería industrial.

In 2022 and 2023, they pursued a Master's degree in Marketing at EUDE Business School, focusing on Digital Marketing.

Apart from their formal education, Daniel also earned several certifications. In 2019, they obtained the First Certificate in English from Cambridge Assessment. In 2020, they completed courses such as Introducción al Marketing Digital, Python for Data Science (from Cognitive Class), and Google My Business Basics (from Google). Daniel Santiago further enhanced their skills by undertaking various courses from Platzi, including Curso de Content Marketing, Curso de Keynote, Curso de Marca Personal, Curso para Desbloquear tu Creatividad, Curso de Business Model Canvas, Curso de Copywriting para Plataformas Digitales, Curso de Introducción a Business Intelligence con Power BI, Curso de Fundamentos de Instagram, Curso de Marketing de Boca a Boca, and Curso de Escritura Online. In 2021, they acquired the eCommerce Essentials, eCommerce Enhanced, and eCommerce Elite certificates from Econsultancy. Recently, in 2023, they completed the Curso de Prompt Engineering con ChatGPT at Platzi.

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