Larry Abel

Larry Abel is an experienced leader in the experiential marketing industry, serving as the Dreamer in Chief and CEO of Abel + McCallister + Abel since January 2004, where notable achievements include overseeing over 4500 events across 40 states and 6 countries for 500+ brands. Additionally, Larry Abel is a founding board member and treasurer of the Experiential Guild of America, dedicated to fostering collaboration among industry innovators. As the CEO of Art Style Innovation LLC, established in 2009, Larry Abel leads efforts in creating unique media kits and consumer mailers to enhance brand visibility on social media. Prior to these roles, Larry Abel held the position of Senior Vice President of Retail and Marketing at Mars, focusing on M&M's World in Las Vegas. Larry Abel holds a Bachelor's Degree in Business Administration from the University of Oklahoma, obtained from 1977 to 1981.