Aberdeen Strategy & Research
Omer Minkara serves as Vice President & Principal Analyst at Aberdeen Strategy & Research since July 2009, focusing on customer experience research and advising technology vendors on market alignment. Previous roles include Research Director and Senior Research Analyst in Contact Center and Customer Experience Management, where Omer utilized statistical analysis to identify trends and coached junior researchers. Omer's earlier experience at PricewaterhouseCoopers as a Senior Associate Auditor involved strategic market analysis and financial audits, while an internship at Finansbank provided exposure to banking operations and financial analysis. Educational qualifications include an MBA from Babson F.W. Olin Graduate School of Business and a B.S. in Business Administration from Bilkent University.
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Aberdeen Strategy & Research
Aberdeen is a top global provider of behavioral-based solutions to improve revenue development by discovering, prioritizing, and engaging prospects. These solutions integrate buyer intent data with data science and analyst insights to ensure that customers deliver the right solutions to the right problems at the appropriate time in the buyingjourney. Aberdeen solutions include the most powerful demand generation programs and programmatic advertising in the business, all based on their unique Buyer Intent Data and other B2B Marketing Data, as well as Aberdeen's independent fact-based Industry Research.