Jae Ho Lee

Administrative Financial Director at ABF Associação Brasileira de Franchising

Jae Ho Lee is the CEO of Grupo Ornatus graduated in Business Administration at USP and an MBA in Marketing at ESPM. He has been working for over 27 years in Franchising. Founder of the Grupo Ornatus brands: Morana, Balonè, Little Tokyo, and Lovebrands, he is a Partner and Founder of Holding Halipar, owner of the brands: Montana Grill, Griletto, Jin Jin Wok, and Croasonho.

Org chart

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Manager

André Friedheim

CEO

Peers

Marcelo Maia Tavares De Araújo

Institutional Director

Adriana Auriemo Miglorancia

Director of Relationship, Microfranchises &New Formats

Natan Baril

International Director

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Teams

Leadership Team

8 members

Timeline

Administrative Financial Director
Current role