Graduated in Business Administration from Universidade Mackenzie and trained in the Executive Training Program in Franchising at Franchising University, Sylvia has been working in franchising since 1994, when she brought the master-franchise The Kids Club to Brazil and has been at the forefront of the business since its implementation. . She has been an ABF associate since 1995, where she is an instructor, and has been a member of the Ethics Commission and coordinator of the Education Commission.