Roel Kroeks is an accomplished professional with extensive experience in innovation and product management across various sectors, particularly in financial services and digital solutions. Currently serving as Lead Value Proposition Innovation at ABN AMRO Bank N.V., Roel drives customer-oriented and innovative financial services. Prior roles include Product Owner Business Innovation at Florius, where responsibilities encompassed the development and launch of a digital conversational bot platform and digital strategy formulation. Roel has also held positions as Innovation Manager and Senior Publisher at esteemed organizations such as Springer Media and Wolters Kluwer, where focus included digital transformation and e-commerce proposition development. Roel's educational background includes a Master’s degree in Civil Law from Utrecht University.
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