Bero Aretz

Bero Aretz is an experienced professional in performance marketing, currently serving as the Director of Performance Marketing & Media at ABOUT YOU Holding SE since July 2018, where prior roles included Head of Performance Marketing, Head of SEM, and Senior Project Manager in the same field. Before joining ABOUT YOU, Bero Aretz worked at NetCologne from November 2012 to July 2018, holding several prominent positions including Lead Online (Performance + Website) and eCommerce Manager. Bero Aretz holds a Diplom-Kaufmann degree from the University of Cologne, obtained between 2006 and 2012, with a focus on Business Administration, Economic Psychology, Brand Management, and Corporate Finance, and completed the Abitur at Amos-Comenius-Gymnasium, in addition to spending time at Stephen F. Austin High School in Houston, TX.