Melanie Thy

Melanie Thy is a seasoned professional in influencer and talent relations, currently serving as the Head of Artist + Talent Relations at ABOUT YOU since December 2016. With expertise in creative content, talent scouting, and VIP management, Melanie has played a pivotal role in organizing significant events such as the ABOUT YOU Awards and Fashion Week. In addition to this role, Melanie holds the position of Head of Influencer Marketing at ABOUT YOU SE & Co. KG, overseeing social media campaigns and project management. Previous experience includes roles in influencer and blogger relations management, junior account management in fashion PR, and brand communications within the FMCG sector. Melanie Thy holds a Bachelor of Arts in Media Studies and German Linguistics from Paderborn University and has pursued studies in Media, Marketing, and Public Relations at Illinois State University.