Saba Sinha

Saba Sinha is a highly experienced professional in strategic design and service design, currently working at Above.se and Eidra since October 2021. In addition to these roles, Saba serves as a guest lecturer and industry leader at Hyper Island and Berghs School of Communication. Previous experience includes leadership in strategic design at QuizRR, where contributions involved program development and impact measurement, and serving as an Innovation Culture Strategist at Transdev Sverige AB. Saba's freelance career encompasses experience design and creative strategy for well-known brands such as Procter & Gamble and Pepsi. Educational qualifications include a degree in Digital Media Creative from Hyper Island and a Bachelor of Business Studies from Delhi University.