ABP Group
Aniruddha Basu is an experienced professional in the field of strategic planning, digital marketing, client servicing, and account management. With a background in consumer research, integrated marketing communications, branding exercises, and digital media innovations, Aniruddha has held various key roles in companies such as ABP Group, Rediffusion, Wunderman Thompson, Ogilvy & Mather, Genesis Advertising Pvt Ltd, and Lookad India Private Limited. Aniruddha is currently working on a brand campaign and has a strong focus on strategic planning and implementation.
ABP Group
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In 1922, Anandabazar Patrika first came out as a four-page evening daily that sold at two paise and had a circulation of about 1,000 copies a day. Ninety-five years later, Anandabazar Patrika reaches out to close to six million readers, every day! Today, the ABP Group has evolved into a media conglomerate that has 12 premier publications, six 24-hour national TV news channels, one leading book publishing business, one radio channel and one online matrimony business as well as mobile and internet properties. Touching the lives of millions of readers and viewers, daily. We believe the legacy you leave, is the life you lead. We see ourselves as repositories of best practices and processes. And, at times, when we don't have the very best within, we open windows to look out for expertise. Not surprisingly, ABP is associated with companies and personalities revered across the world. In the world of journalism, we are not just a media house. We are really an alma mater.