Peter Waweru

Peter Waweru is a seasoned marketing professional with extensive experience in the banking and hospitality sectors. At Absa Bank Kenya, Peter has held the position of Head of Marketing since August 2013, where responsibilities include leading the development and execution of Go-To-Market strategies aligned with business growth goals. Prior to this role, Peter served as Head of Marketing at Sarova Hotels from January 2005 to July 2013, focusing on driving market share in a competitive industry. Additionally, Peter has experience as a Sales Account Manager in the tourism sector and as a Corporate Sales Executive at MFI Office Solutions, specializing in document imaging solutions. Peter began their career as Operations Manager at Happy Go LTD, overseeing sales and technical teams. Educational qualifications include an MBA in Strategic Management and Marketing from United States International University - Africa and a Bachelor of Arts in Economics & Sociology from Egerton University.