Khushboo Shah

Khushboo Shah is an accomplished marketing professional with extensive experience in performance marketing and digital strategy. Currently serving as the Performance Marketing Manager at Absorb Software since September 2025, Khushboo previously held key roles including Advertising and Media Manager at Dayforce and Search Engine Marketing Manager at Saatchi & Saatchi. Earlier career positions include Digital Account Strategist for Google at Teleperformance, Sr Digital Account Manager at Katalyst Reputation Management, and Sr Digital Marketing Manager at UNE. Khushboo began the professional journey as a Public Relations Associate at RpH Communications & Marketing. An alumnus of K.P.B Hinduja College of Commerce, Khushboo holds a Bachelor's degree in Mass Media with Distinction, complemented by foundational education at St. Anne Girls High School.