Todd McMurtrey

Todd McMurtrey has a strong background in marketing technology and analytics. Todd is currently serving as the Senior Director of Marketing Technology and Analytics at Absorb Software, where they are responsible for driving marketing efficiency through operations, technology, and analytics. Todd is overseeing the transformation and modernization of demand generation technologies and operational processes, as well as managing a team of direct reports in various areas such as web development, automation, operations, and analytics.

Prior to their current role, Todd worked as the Director of Marketing Technology at Healthgrades, where they played a key role in using data, automation, and marketing technology to create personalized experiences at scale. Todd led the transformation and modernization of marketing and sales technology, tools, and operations, resulting in significant growth in demand generation. Todd also led the deployment of various sales and marketing systems to centralize revenue generation efforts and enable faster execution and accurate segmentation.

Before joining Healthgrades, Todd worked at Medtronic as a Senior Manager of Global Marketing Operations, where they expanded the marketing operations role and skillset to enable marketing and organization-wide agility. Todd was responsible for designing and executing scalable demand generation programs for multiple regions.

Todd's earlier experience includes serving as the Digital Marketing Lead at Amadeus Consulting, where they led a team in various aspects of digital marketing, including analytics, search visibility, online advertising, and social media strategy. Todd also worked as a Marketing Consultant at Skyentia Technologies LLC and held a role on the Student Account Team at Bradley Public Relations.

Overall, Todd McMurtrey has a diverse range of experience in marketing technology, operations, and analytics, and has successfully led various transformation and modernization initiatives in their previous roles.

Todd McMurtrey holds a Bachelor of Arts degree in Communications from Brigham Young University, which was obtained in 2010. Todd also has additional certifications in market analytics, B2B marketing, Google Adwords, and entrepreneurship from institutions like edX and Eloqua, among others.