Charles Freeman

Charles Freeman is an accomplished marketing professional with extensive experience in the banking sector, currently serving as the SVP - Director of Marketing and Client Experience Officer at Academy Bank and Armed Forces Bank since February 2012. In this role, Charles oversees comprehensive marketing activities, including campaign and brand development, client communication, and social media initiatives, impacting over 200,000 customers nationwide. Previously, Charles held key positions at USAA, where responsibilities included media planning and marketing strategy development for investment products, and served as Marketing Director at First National Bank of Arizona, where Charles established a marketing department and launched successful campaigns. Charles began a career at Bank of America as SVP, managing small business deposit products. Education includes a Bachelor of Business Administration in Finance from Abilene Christian University and further studies at Southern Methodist University.