Academy
Mikayla Batista is an experienced professional in customer insights and media strategy, currently serving as Director of Insights at Academy Sports + Outdoors since December 2016. Throughout a progressive career at this company, Mikayla has held various positions, including Senior Customer Insights Manager and Senior Media Strategy Specialist. Prior to this, Mikayla gained valuable experience at Malone Media Group from August 2013 to December 2016, where roles included Senior Media Planner and Buyer as well as Media Buyer, focusing on market research and media planning for automotive clients. Earlier experience includes a role as Seasonal Fundraising Assistant at March of Dimes and a Research Assistant position at CSU Stanislaus, where Mikayla earned a Bachelor of Arts in Experimental Psychology in 2012.
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