Acart Communications
Theresa (Howe) Forman is an accomplished marketing and strategy professional with extensive experience in brand development and go-to-market strategies. Currently serving as Partner and Chief Strategy Officer at G&G Advertising since April 2024, Theresa focuses on strategic direction and client alignment within the firm's brand-building initiatives. As a Partner and Chief Strategy Officer at Acart Communications since May 2020, Theresa leads branding efforts utilizing customer insights to enhance client engagement. Additional roles include an Activator at SheEO™ supporting female innovators, and a range of leadership positions at McMillan, where Theresa advanced from Senior Marketing Strategist to President over a decade. Academic credentials include a Bachelor of Arts in English from Concordia University and a Commerce/Business Degree from Vanier College.
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Acart Communications
We’re a full-service agency helping transform brands through our expertise in strategy, media, and effective creative. Sparked by strategic creativity and fuelled by data-driven insights, we engineer compelling outcomes for our clients. Our integrated offering includes: Strategic planning that maximizes efficiency, yields outcomes, and gets results. · Brand positioning · Customer journey mapping · Communications planning · Insights and data Media intelligence that amplifies your impact. · Programmatic (digital and social buying) · SEO · A/B testing · Media planning and buying Compelling creative that incites emotion and action. · Integrated campaigns · Brand identity and messaging · Visual design · Experience design · Digital design Timely go-to-market tactics that get seen and remembered (production). · Video · Traditional and beyond · Digital · Full-stack development · E-commerce Detailed analysis that optimizes impact and effectiveness. · Reporting · Conversion rate optimization · Attribution Our full suite of services allows us to deliver projects ranging in scope from strategy, to design, to large integrated international campaigns. Here’s just a few of the brands we have the privilege of serving: · Rivo (by Air Canada Cargo) · Canadian Museums Association · College of Family Physicians of Canada · Egg Farmers of Canada · Elections Canada · Innovation, Science and Economic Development Canada (ISED) · National Defence · The Ottawa Hospital Foundation · Ottawa Senators Hockey Club · Preston Hardware · Public Health Agency of Canada · Pythian · Tanger Outlets