JW

Jeffrey A. Williams

Programmatic Adtech Solutions Lead, US at Acast

Jeffrey A. Williams is an experienced professional in programmatic advertising and business development, currently serving as Automation Lead at Acast since February 2023. Prior roles include Director, Demand Side Partnerships at ENGINE Media Exchange, and Director, Programmatic Business Development at Healthline Media. With a background that includes positions such as Associate Director at Meredith Corporation and Senior Manager at Telaria, Jeffrey has a strong track record in managing relationships with demand side platforms (DSPs), negotiating contracts, and optimizing revenue strategies across various media formats, including video and display advertising. Earlier experience includes roles at Rubicon Project, Wikia, Echelon Enterprise LLC, Collective, and News America Marketing, complemented by a BA in Business Marketing from Hampton University.

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