G. Carl Hairston Jr.

G. Carl Hairston, Jr. is currently the Associate Commissioner, Marketing & Content Strategy at the Atlantic Coast Conference, since December 2021. Prior to this role, Hairston worked at North Carolina Agricultural and Technical State University from December 2014 to December 2021, where G. Carl held the position of Associate Athletic Director for External Relations. Hairston has a background in marketing and branding, having been the Assistant Athletic Director for Marketing at the same university. G. Carl also has experience in sales and client relationships from their time at Automatic Data Processing. Hairston's education includes a Master of Business Administration from Elon University.