Accelerant Research
Amber Belvin is a seasoned professional in quantitative research with a strong background in data analysis and organizational management. Currently serving as the Director of Quantitative Research at Accelerant Research since September 2021, Amber oversees companywide research operations, including team management and analyst guidance. Previous experience includes roles at High Point University as a Market Research Quantitative Specialist and Assessment Coordinator, where Amber analyzed data and generated comprehensive reports for university leadership. Additional experience encompasses administrative support in a psychology department, independent research initiatives, and internship roles that involved project coordination and client relations. Amber holds a Bachelor's degree in Psychology with a minor in Nonprofit Leadership & Management from High Point University.
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Accelerant Research
Accelerant Research is a full-service marketing research and consulting firm headquartered in Charlotte, NC, which specializes in customer loyalty, product development, customer satisfaction measurement, modeling, tracking, qualitative research, and brand analytics. Contact 704-206-8500. Our strength in research capabilities rests on our thought leadership, practice skills, and experience in… Customer Satisfaction and Loyalty • Loyalty driver identification and tracking • Purchase cycle (and other customer acquisition-related studies) • Account opening and fulfillment • Relationship deepening • Customer attrition and win-back strategy • M&A transition strategy Product Development • Concept screening and normative benchmarking • Concept testing with volumetric projection capability • Pricing strategy • In-market testing Online Qualitative Research • Via propriatary BlogNog Research platform (http://www.blognogresearch.com) Advertising / Communication • Consideration driver identification • Brand equity assessment and positioning • Naming and positioning • Copy testing Strategic and custom research • Market structure and segmentation studies Other capabilities include: • Management consulting services – syntheses • Conjoint / choice modeling • In-person interviewing • Hispanic and other multi-cultural research • Other focused segments (e.g. low-income, military, mass affluent)