Accelerant Research
Mira P. is an experienced professional currently serving as a Research & Strategy Consultant at Amptricity since March 2024, and as Director of Operations at entrepreneurdex since December 2018, where responsibilities include devising strategies for sustainability-focused investments and collaborating with cross-functional teams. Prior experience as Sales Operations Manager at Fluidlytix involved extensive data analysis, managing sales proposals, and overhauling data processes, resulting in significant revenue generation. As a Behavioral Health Specialist at Blue Cross and Blue Shield, Mira P. managed crisis situations and processed referrals for a large member base. Mira P. holds a Bachelor's degree in Applied Arts and Sciences from the University of North Texas.
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Accelerant Research
Accelerant Research is a full-service marketing research and consulting firm headquartered in Charlotte, NC, which specializes in customer loyalty, product development, customer satisfaction measurement, modeling, tracking, qualitative research, and brand analytics. Contact 704-206-8500. Our strength in research capabilities rests on our thought leadership, practice skills, and experience in… Customer Satisfaction and Loyalty • Loyalty driver identification and tracking • Purchase cycle (and other customer acquisition-related studies) • Account opening and fulfillment • Relationship deepening • Customer attrition and win-back strategy • M&A transition strategy Product Development • Concept screening and normative benchmarking • Concept testing with volumetric projection capability • Pricing strategy • In-market testing Online Qualitative Research • Via propriatary BlogNog Research platform (http://www.blognogresearch.com) Advertising / Communication • Consideration driver identification • Brand equity assessment and positioning • Naming and positioning • Copy testing Strategic and custom research • Market structure and segmentation studies Other capabilities include: • Management consulting services – syntheses • Conjoint / choice modeling • In-person interviewing • Hispanic and other multi-cultural research • Other focused segments (e.g. low-income, military, mass affluent)